The Growth Diagnostic
Three weeks. A written assessment of exactly where growth is constrained in your business, scored across five pillars, with a prioritized roadmap to fix it. $5,000, and the full fee credits toward your first month if we keep working together.
Most manufacturing marketing fails
because it starts with tactics.
A new website. An SEO package. Some ads. Products get sold before anyone asks where growth is actually constrained, and the real constraint is almost never where the owner thinks it is. One client’s site looked fine while half its traffic landed on dead pages. Another had years of open quotes nobody was following up on. The diagnostic exists to find that constraint before anyone spends money on tactics.
Five pillars. Every one scored.
The same five-pillar model as the free Growth Score, taken to depth. The free version asks you 18 questions. The diagnostic goes into your actual systems, data, and pipeline.
Does leadership actually know what drives pipeline? I trace your numbers end to end: where leads come from, where deals stall, and whether anyone owns the lead number. Usually nobody does.
Where you show up when buyers search, including AI search. Competitor gap analysis with real data: their keyword ground, your keyword ground, and the ground nobody has claimed yet.
What happens when a buyer arrives. RFQ paths, forms, tracking, CRM. I check whether your website captures demand or leaks it, and whether your conversion tracking even survived your last redesign.
How dependent you are on referrals, trade shows, and existing relationships, and what happens to a lead during an 18-month sales cycle. For most manufacturers the honest answer is nothing.
Whether marketing, sales, and your reps and distributors pull in the same direction. Quote follow-up, channel enablement, and what your distributors actually say when your product comes up.
A written assessment, a score for every pillar, and a prioritized roadmap in revenue language. The three moves that matter most, sequenced, with the numbers behind each one.
Three weeks, start to readout.
You’ll spend a few hours total. I’ll do the rest.
Access & interviews
Week one. Analytics, CRM, and site access, plus short conversations with you and whoever touches sales and marketing.
Investigation
Week two. I go through your data, your funnel, your competitors, and your pipeline. This is where the constraints surface.
Written assessment
Week three. Findings scored across the five pillars, with what each constraint is costing you.
Readout & roadmap
A working session, not a slide show. We walk the findings and the prioritized plan. What you do with it is up to you.
$5,000, three weeks, and no surprises on either.
$5,000
The complete diagnostic. Everything below, delivered in three weeks.
- Written assessment scored across all five pillars
- Competitor visibility gap analysis with real data
- Systems audit covering CRM, tracking, and follow-up
- Pipeline review with revenue leaks quantified
- Prioritized roadmap and live readout session
- The full $5,000 credits toward month one of a retainer
Your call.
The diagnostic stands on its own. Most clients continue, but there’s no obligation and no pressure built in.
- Your team runs the roadmap themselves. The plan is written so they can.
- Or we keep working together, advisory or fractional
- Either way, the findings and roadmap are yours to keep
This is for you if
The diagnostic works best when there’s a real business behind it.
- You run a privately held manufacturer with real products and real customers
- Growth has stalled and you can’t say exactly why
- You’ve tried an agency and got reports instead of results
- You suspect your website and systems leak more than they capture
- You want a plan before you commit to a person
This isn’t for you if
No hard feelings on any of these.
- You’re shopping for a cheap website
- You want tactics without looking at the business first
- You’re looking for someone to hand tactics to, not a plan to run
- Marketing decisions need six signatures and a quarter to make
Questions I actually get
It won’t, and that’s not salesmanship. Every manufacturer I’ve examined has had at least one constraint costing real money: broken tracking, dead-end pages, quotes with no follow-up, invisible in the searches buyers run. If yours is genuinely the exception, you’ll have a documented clean bill of health, which is worth something too.
No. The diagnostic is built to stand alone, and the roadmap is written so your team can run it without me. If we do continue within 60 days, the full $5,000 credits toward your first month.
Access to your analytics, CRM, and website, and a few hours of conversation with you and whoever touches sales and marketing. Most clients spend three to four hours total across the three weeks.
Free audits are built to sell you whatever the agency happens to sell. I price the diagnostic so I can spend three real weeks on it, and I credit the fee back if we keep working together. Neither of us has a reason to shade the findings.
The Growth Score is 18 questions you answer about your own business. Honest self-assessment, five minutes, genuinely useful. The diagnostic is me in your actual data for three weeks finding the things self-assessment can’t see. Same five pillars, completely different depth.
Know exactly where growth is constrained.
Three weeks from now you’ll have the written assessment, the scores, and the roadmap. The way in is a 20-minute call.