Not an agency.
A marketing leader.
One senior person embedded in your business and owning your marketing function, with two ways to engage and a roster capped at four so you get real depth.
What working with me looks like
I hired agencies for years on behalf of my clients and watched what goes wrong, so the way I work is built against those failure patterns.
I start from your business
Before any tactic gets discussed, I learn how you sell: your products, your buyers, your channels, your constraints. The tactics fall out of that understanding.
I sit inside your team
We meet every week, working sessions with you and your people, and between them I’m reading your pipeline the way your sales manager does. Clients tell me that cadence is the part they’d never give up.
You see everything in revenue terms
Your reports show leads captured, quotes followed up, and deals attributed to their source, because if a number can’t connect to your pipeline, it doesn’t lead a report.
One path in, with no pressure at any step.
Each step stands on its own and earns the next.
Growth Score
A free five-minute assessment that scores your business across the five pillars and shows your top constraints. Take it now →
Growth Diagnostic
A three-week, $5,000 investigation of the same five pillars in your actual data, ending in a written assessment and a prioritized roadmap, with the fee crediting toward month one.
Build your system
The first 90 days of an engagement fix your roadmap’s top constraints: capture infrastructure, CRM and tracking, and the visibility groundwork.
Run and compound
Ongoing demand generation, content, channel enablement, and the weekly cadence, which is where your system starts producing predictable pipeline.
Two ways to work together, depending on whose hands do the work.
Both run on the same system and the same five pillars, and the first question I’ll ask on our call is simple: who on your team would do the work?
$5,000/month
For you if you have internal marketing hands: a coordinator, an ops person, someone who can execute. I prescribe, and your team runs it.
- Monthly working session plus async access to me between sessions
- Quarterly plan tied to the five pillars and your roadmap
- Your team executes with my direction, briefs, and review
- Pays for itself fast when the hands already exist
From $7,500/month
For you if there’s no marketing leader in the building. I own the function, strategy through execution, and you get a full marketing department’s output without adding headcount.
- Weekly working meetings, embedded with your team
- I lead the work, keeping the people and partners you already trust and bringing in vetted specialists only where you need them
- Full ownership of your growth system, measured in pipeline
- Website and infrastructure builds happen inside the engagement
Not sure which lane? Start with the Growth Diagnostic.
A three-week written assessment of where your growth is constrained, so you know exactly what needs fixing before you commit to anything ongoing. The investment is $5,000, and the full fee credits toward month one of either lane, so you never pay twice.
See the diagnosticYour score across five pillars
Intelligence, visibility, conversion, demand, and execution, investigated in your real data.
Your prioritized roadmap
The three moves that matter most for your business, sequenced, in revenue language your team can run.
Fee credits forward
Continue within 60 days and your $5,000 applies in full to your first month.
This is for you if
The pattern across every client relationship that’s worked.
- You run a privately held industrial manufacturer with real products and real customers
- You’re a President, Owner, or Sales Director who can make decisions and move
- You have a strong reputation and real capabilities, and your marketing hasn’t caught up
- You sell through direct teams, reps, or distributors
- You’re ready for marketing to be an owned function inside your business
It isn’t for you if
Saves us both a call.
- You’re a startup still proving the product and finding customers
- You’re shopping for a cheap website or a one-off project
- You want to hand marketing to someone and check back in a year
- Your marketing decisions need a committee and a quarter
Questions worth answering up front
I’ve seen those reports, full of impressions, sessions, and “engagement.” Your reporting with me runs in revenue language: leads captured, quotes followed up, and pipeline attributed to source. If a number can’t connect to money, it doesn’t lead, and we review everything together every week, so nothing arrives as a mystery PDF.
Good, because that’s exactly what the advisory lane is for. Your person becomes the hands and I become the head, so they get direction, briefs, and review instead of guessing alone, and you get senior strategy without a senior salary.
Keep them. I don’t replace your people, I enhance them. Your coordinator, your existing agency, and the contractors you trust become part of one coordinated system with a shared plan and shared numbers. You stop managing multiple vendors and chasing projects, and they start pulling in the same direction. Where a real gap exists, I bring in a vetted specialist.
A marketing hire gets you execution without senior direction, usually at $75K to $95K fully loaded before they’ve built anything. With me you get the senior direction, informed by working across many manufacturers at once, and it converts to a full-time hire cleanly whenever your business is ready for one.
The diagnostic is $5,000 and credits toward month one. Advisory runs $5,000 a month, and fractional starts at $7,500 a month depending on scope, with no setup fees, no long lock-ins, and no surprises.
Honest answer: your measurement gets fixed first, because most clients can’t see their own results when we start. Early wins typically land inside 90 days, and one client’s organic traffic grew 70% in that window. The compounding effects, like rankings, pipeline, and channel momentum, build over quarters, and I’d rather set that expectation now than manage it later.
Let’s talk about your business.
Twenty minutes, you and me. I’ll share what I’m seeing across the manufacturers I work with and tell you what working together looks like, and if it’s not a fit, you’ll leave with something useful anyway.