Not an agency.
A marketing leader.
One senior person, embedded in your business, owning the marketing function. Two ways to engage, one way in, and a roster capped at four so depth stays possible.
How this is different
I hired agencies for years on behalf of my clients. I watched what goes wrong. This model is built against every one of those failure patterns.
Business first, tactics second
Agencies start from the product they sell. I start from how you sell: your products, your buyers, your channels, your constraints. The tactics fall out of that, not the other way around.
Embedded, not outsourced
Weekly working meetings, non-negotiable. I sit inside your business, know your reps by name, and read your pipeline like your sales manager does. Clients tell me the cadence is the part they’d never give up.
Measured in revenue
Not impressions, not activity reports. Leads captured, quotes followed up, deals attributed. If a number can’t connect to pipeline, it doesn’t lead a report.
One way in. No pressure at any step.
Each step stands on its own. Each one earns the next.
Growth Score
Free, five minutes. Score your business across the five pillars and see your top constraints. Take it now →
Growth Diagnostic
$5,000, three weeks. The same five pillars, investigated in your actual data. Written assessment plus a prioritized roadmap. The fee credits toward month one.
Build the system
The first 90 days of an engagement fix the roadmap’s top constraints: capture infrastructure, CRM and tracking, visibility groundwork.
Run and compound
Ongoing demand generation, content, channel enablement, and the weekly cadence. This is where the system starts producing predictable pipeline.
Two lanes. The difference is whose hands do the work.
Both run on the same system and the same five pillars. The first question I’ll ask on our call: who on your team would do the work?
$5,000/month
For manufacturers with internal marketing hands. A coordinator, an ops person, someone who can execute. I prescribe, your team runs it.
- Monthly working session plus async access to me between sessions
- Quarterly plan tied to the five pillars and your roadmap
- Your team executes with my direction, briefs, and review
- Pays for itself fast when the hands already exist
From $7,500/month
For manufacturers without internal capacity. I own the marketing function: strategy and execution, coordinating specialists where needed.
- Weekly working meetings, embedded with your team
- I lead the work and bring in vetted specialists to execute
- Full ownership of the growth system, measured in pipeline
- Website and infrastructure builds happen inside the engagement
Start with the Growth Diagnostic.
Three weeks, $5,000, and you’ll know exactly where growth is constrained before committing to anything ongoing. The full fee credits toward month one of either lane. You never pay twice.
See the diagnosticScored across five pillars
Intelligence, visibility, conversion, demand, and execution. Investigated, not self-reported.
Prioritized roadmap
The three moves that matter most, sequenced, in revenue language your team can run.
Fee credits forward
Continue within 60 days and the $5,000 applies in full to your first month.
Who this is for
The pattern across every client relationship that’s worked.
- Privately held industrial manufacturers with real products
- Owner or GM led, able to make decisions and move
- Strong reputation, real capabilities, underpowered marketing
- Selling through direct teams, reps, or distributors
- Ready for marketing to be an owned function, not a vendor line
Who it isn’t for
Saves us both a call.
- Startups without a proven product and customer base
- Anyone shopping for a cheap website or one-off project
- Companies that want an agency to hand it to and disappear
- Teams where marketing decisions need a committee and a quarter
Questions worth answering up front
I’ve seen those reports. Impressions, sessions, “engagement.” My reporting runs in revenue language: leads captured, quotes followed up, pipeline attributed to source. If a number can’t connect to money, it doesn’t lead. And we review it together every week, so nothing arrives as a mystery PDF.
Good. That’s exactly what the advisory lane is for. Your person becomes the hands, I become the head. They get direction, briefs, and review instead of guessing alone, and you get senior strategy without a senior salary.
A marketing hire gets you execution without senior direction, usually at $75K to $95K fully loaded before they’ve built anything. This gets you the senior direction, informed by working across many manufacturers at once, and it converts to a full-time hire cleanly whenever the business is ready for one.
The diagnostic is $5,000 and credits toward month one. Advisory runs $5,000 a month. Fractional starts at $7,500 a month depending on scope. No setup fees, no long lock-ins, no surprises.
Honest answer: measurement gets fixed first, because most clients can’t see their own results when we start. Early wins typically land inside 90 days. One client’s organic traffic grew 70% in that window. The compounding effects, like rankings, pipeline, and channel momentum, build over quarters, and I’d rather set that expectation now than manage it later.
Start with a 20-minute call.
I’ll share what I’m seeing across the manufacturers I work with and tell you what working together looks like. If it’s not a fit, you’ll leave with something useful anyway.